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SEE-IT stands for Sight Exclusion Estimator - Interactive Tool. This mobile-friendly website enables you to assess the visual clarity of text or graphics that are handheld. It estimates the number of people who would be unable to see such designs comfortably.


SEE-IT can help to identify improvements for visual designs, and can estimate how many customers would benefit from the changes. See our Unilever news article for more detail.


The SEE-IT tool is freely available at The tool is currently in beta version, so feedback on how people use the tool and how it could be improved is very welcome. Contact for more information.

The SEE-IT tool is freely available from


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