Example set of personas
Introduction | Jenny | Jack and Ellie | Carol | David | Rose
Grandmother (Age 57)
Carol has a part-time job in a local arts and crafts shop. She is currently learning to use a computer to help out with enquiries that come through the shop’s web site.
She is normally very active but has recently been hampered by a broken wrist sustained in a fall. Although she usually deals with problems in an optimistic and positive manner, she is finding the plaster cast very cumbersome. Many everyday tasks are now difficult and time-consuming.
Carol is particularly frustrated by not being able to help and play with her grandchildren as much, especially as Ellie desperately wants her grandmother to finish the fairy costume she’s been making for her.
Carol: A 57 year old grandmother
Overview | Market segmentation (2) | Personas (3) | Example set of personas (6)