Example set of personas
Introduction | Jenny | Jack and Ellie | Carol | David | Rose
Grandad (Age 60)
Recently retired, David spends most days pottering around the garden and playing golf. At weekends, he enjoys walking in the countryside with his wife, Carol. He is currently searching for a walking holiday for them on the Internet.
Although generally fit and healthy, David has become hard of hearing, but struggles to accept it. He does have a hearing aid and, like his reading glasses, it is another thing that Carol often has to search for.
David doesn’t see himself as old, particularly as he helps care for his mother-in-law, Rose.


