Market segmentation
Introduction | Useful tips
For effective market segmentation
- Characteristics within each segment should be homogeneous
- Each segment should ideally be mutually exclusive
- Segments must be measurable and identifiable
- Segments or target markets should be accessible and actionable to the business
- Each segment must be large enough to provide a solid customer base and hence be profitable
Each segment requires a separate marketing plan
IDC segmentation of US wireless users, where a complete description of each category is available from the Geekzone website
Overview | Market segmentation (2) | Personas (3) | Example set of personas (6)