Categorising users

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Overview | Market segmentation (2) | Personas (3) | Example set of personas (6)

Example set of personas

Introduction | Jenny | Jack and Ellie | Carol | David | Rose

This set of personas was constructed as a training tool. They represent a family of four generations. The important factors to note are

  • The variation in capability between the different personas
  • The influence of lifestyle and life stages on product use
  • The aspirations for each persona, and hence the motivations to achieve different tasks with different products
  • The position of each persona within a family or social network

Each of these factors will impact on the personas approach to, and interaction with different products. The following personas will now be examined in turn:

Rose is the mother of Carol who is married to David. Carol and David have a daughter, Jenny. Jenny has two children, Ellie and Jack.

Relations between the members of this persona family