Example set of personas
Introduction | Jenny | Jack and Ellie | Carol | David | Rose
Mother (Age 29)
Jenny is a single mother to Jack and Ellie.
Going shopping as a family is always an adventure. Ellie is curious about everything and often wanders off in a world of her own, unaware of where her mother is, while Jack longs to run around and often tries to escape from his buggy. Two active children, a buggy and bags of shopping do not make for an easy or comfortable bus journey!
Jenny’s time is incredibly precious to her and so she has little patience with anything that unnecessarily wastes her time. One night a week she manages to escape to her aerobics class, while the children’s grandparents baby-sit.
Jenny: A 29 year old single mother
Overview | Market segmentation (2) | Personas (3) | Example set of personas (6)