Example set of personas
Introduction | Jenny | Jack and Ellie | Carol | David | Rose
Jack - Child (Age 18 months)
Jack is now walking, but can’t go far – and rarely in the direction you want him to! He frequently objects to being put in his buggy, as he finds it far more exciting to walk himself.
Around the house, objects have to be put out of his reach if they are fragile, potentially dangerous or could be used as a ‘weapon’ for attacking his sister Ellie.
Although Jack is at a delightful age, he is also quite time-consuming to look after as he’s constantly absorbed with learning about his environment.
Ellie - Child (Age 4)
Ellie has just left part-time nursery and started her foundation year at the local school. She is rapidly becoming more independent. Ellie is obsessed with anything pink or related to Barbie or Girls Aloud and would happily dress as a ballerina or fairy every day if she could.
Ellie is learning to read and attempts to read everything she can around the house. She is at an impressionable age and wants very much to be part of the ‘in-crowd’ socially.
Jack: An 18 month old child
Ellie: A 4 year old child
Overview | Market segmentation (2) | Personas (3) | Example set of personas (6)