Business requirements
Introduction | Priorities
When designing a product it is important to be able to answer the fundamental question, ‘what constitutes success for the business?’
A well articulated, prioritised and communicated understanding of the business requirements is a prerequisite for making informed design decisions.
Business requirements can be categorised under the following headings
- Objectives such as the desired
- Market share
- Margins
- Time to market
- Return on investment
- Resources such as the available
- Budget
- Timescales
- Personnel
- Corporate fit such as
- How does it fit with other products?
- How does it support the brand?


