Population statistics

No demand

  • The user is not required to communicate with other people

Low demand

The user is required to have sufficient ability to do things like

  • Understand, or express themselves to strangers (albeit with extreme difficulty)
  • Understand, or express themselves to well known people (albeit with some difficulty)

Moderate demand

The user is required to have sufficient ability to do things like

  • Understand, or express themselves to strangers (albeit with some difficulty)
  • Understand, or express themselves to well known people (easily)

High demand

The user is required to have sufficient ability to do things like

  • Understand, or express themselves to strangers (easily)

Demand levels assume the user is communicating with others who speak the same language

Graph showing that just over 1% of the population are excluded by high communication demands.

Graph showing the number of people who would be excluded due to various levels of communication demand levels

Important Note
These statements refer to the level of communication ability that a product or service demands, in order to use it. For a particular demand level, the 1996/97 Disability Follow-up Survey is used to calculate the total number of people who do not have this level of ability, and will therefore be excluded. The GB adult population was 45.6 million at the time of the survey. Please see the Framework section for more detail.