Population statistics

No demand

The user is not required to do things similar to any of the tasks listed below.

Low demand

The user is required to do things similar to 4 of the tasks below

Moderate demand

The user is required to do things similar to 7 of the tasks below

High demand

The user is required to do things similar to 11 of the tasks below

Thinking tasks

  • Hold a conversation without losing track of what is being said
  • Think clearly, without muddling thoughts
  • Tell the time of day, without any confusion
  • Watch a 30 min. TV programme, and tell someone what it was about
  • Read a short newspaper article
  • Write a short letter to someone without help
  • Count well enough to handle money
  • Remember a message and pass it on correctly
  • Remember to turn things off, such as fires, cookers or taps
  • Remember the names of friends / family that are seen regularly
  • Do something without forgetting what the task was whilst in the middle of it
Graph showing that over 5% of the population are excluded by high thinking demands.

Graph showing the number of people who would be excluded due to various levels of thinking demand

Important Note
These statements refer to the level of ability that a product or service demands, in order to use it. For a particular demand level, the 1996/97 Disability Follow-up Survey is used to calculate the total number of people who do not have this level of ability, and will therefore be excluded. The GB adult population was 45.6 million people at the time of this survey. Please see the Framework section for more detail.