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Vision

Our sense of vision allows us to perceive the world in images, motion and colour. We use information from the visual sense in order to move around and interact with objects and environments. The effective design of any product or environment should take into account the range of human visual abilities.

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The Vision section was authored by Umesh Persad and Pat Langdon

 

Understanding vision

The human eyes work by allowing light to enter through the pupil. The lens is used to focus light rays onto the retina, which is the surface at the back of the eye that is sensitive to light.

The retina consists of two types of receptor cells known as rods and cones. Rods allow us to differentiate between shades of black and white while cones allow us to see colour. Most cones are concentrated in a particularly sensitive region of the retina called the fovea. This region enables us to see the greatest detail. The receptor cells use the optic nerve to transmit signals to the brain, which interprets the signals from both eyes to construct the image we see. The combined image from both eyes assists depth perception.

Common conditions such as short and long-sightedness can occur due to a misshapen lens or eyeball, and can be corrected by glasses. However, as the eye muscles weaken, or the lens becomes stiffer, the eye can no longer adapt to focus on objects at different distances.

Because of ageing and various eye conditions, the structure and function of the eye can also deteriorate, which can result in blurry vision, central or peripheral loss of visual field, and reduced contrast sensitivity. Colour blindness is mainly inherited as a genetic defect, although the ability to distinguish between blue and green can decrease with age.

 
A pair of eyes and a diagram of the eye showing the pupil and lens at the front and the retina and optic nerve towards the rear

The shape and structure of eyes

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Visual functions: Introduction

The visual system serves various functions, four of which are discussed in the context of designing products.

  • Visual acuity is the ability to see fine details of objects
  • Contrast sensitivity is the ability to discriminate between different brightness levels
  • Colour perception is the ability to distinguish between different colours
  • Usable visual field is the ability to use the whole of the visual field to perceive detail in the area being looked at and the surrounding area
 
This mobile phone keypad appears clear with no impairment but its symbols and characters become difficult to decipher when viewed with reduced visual acuity.

A mobile phone viewed with no impairment, compared to the same phone viewed with reduced visual acuity

The subtle details of this mobile phone keypad are difficult to make out with reduced contrast sensitivity whilst the red and green coloured symbols become indistinguishable with red-green colour blindness.

Mobile phone seen with reduced contrast sensitivity and red-green colour blindness

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Visual functions: Visual acuity

Visual acuity is the ability of the eye to see fine detail. Being able to see details depends on several factors

  • The ability of the lens to focus the light given the viewing distance
  • The smallest feature or space that the retina can resolve (for example, text size or stroke thickness)
  • The clarity of the fluid and membranes that the light passes through to reach the retina
  • The ambient illumination and the contrast between the foreground and background

Reading text is the most common task with a high acuity demand. The matrix opposite shows various combinations of text size and font style. Consider the following when choosing text style

  • The ease with which characters within a font can be recognised depends on the thickness and spacing of the lines that make up a character, together with the uniqueness of the character's shape
  • Legibility and reading comfort are both reduced for underlined, italicised or decorative font styles
  • Ensuring that characters remain unique after being reflected or rotated can help those with dyslexia

Visual tasks requiring acuity also include identifying graphics and symbols, reading signage and recognising faces.

 
The same word written in different fonts and sizes.

Different combinations of font size and style - the top line is a serif font, the middle line a sans serif font, and bottom line a decorative font

The same word written in different fonts and sizes, viewed with reduced visual acuity.

The same images viewed with reduced visual clarity

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Visual functions: Contrast sensitivity

Colour can be described by its hue, saturation and brightness (how much light is apparently reflected). Contrast sensitivity is the ability to perceive the difference in brightness between a foreground colour and a background colour. It is related to the size, distance and illumination of the object to be detected. Maximum contrast occurs with white on black or vice versa.

Higher contrast levels result in a greater likelihood of detection by people with low contrast sensitivity. For example, the ability to distinguish number keys from the body of a mobile phone depends on their contrast, the viewing distance, the size of the text and the ambient illumination.

Visual acuity is related to contrast, and low contrast text will be more difficult to discriminate than high contrast text. In addition, controls on products need to be of sufficient contrast against product chassis to be easily detected. Contrast sensitivity is important for activities such as detecting and reading text, moving around in the environment, and detecting the outlines of buildings, roads, and pavements.

The diagrams opposite show some different foreground and background colours for text and the corresponding images viewed with a reduced brightness contrast. Note how a sharp colour distinction helps to discriminate between the foreground and background when the brightness contrast is reduced.

 
The same word written in different colours on different coloured backgrounds.

In order to determine which colour combinations are most effective, try viewing this image at various distances from your eyes and squinting as you read it

The same word written in different colours on different coloured backgrounds, viewed with reduced brightness contrast.

The same image viewed with reduced brightness contrast.

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Visual functions: Colour perception

Colour conveys information about the physical world. Loss of colour discrimination (or colour blindness) is the inability to distinguish between various colours. The notion that people with colour blindness cannot perceive colour is inaccurate, and in fact total loss of colour perception is extremely rare. A person who is colour blind cannot effectively distinguish between different colours in the colour spectrum.

The most common form of colour blindness is red-green colour blindness, where the ability to distinguish between colours from red to green in the colour spectrum is reduced. These colour confusions can make interaction with products difficult if colour alone is used to provide information.

The diagram opposite shows various foreground and background colour combinations (top) and the corresponding simulated appearance for a red-green colour blind person (bottom). Note that images that have similar brightness contrasts can disappear when viewed by someone with colour blindness.

 
The word design is repeated in a variety of colours, on various coloured backgrounds.

In order to determine which colour combinations are most effective, try viewing this image at various distances from your eyes and squinting as you read it

The word design is indecipherable under red-green colour blindness simulation when red and green have been used as contrasting colours. Under simulation, both red and green become brown, whereas black, white, yellow
and blue remain unchanged.

The same images viewed with a simulated red-green colour blindness.

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Visual functions: Usable visual field

With increasing age and various eye conditions, the usable field of view can change. This loss can either start from the centre of the visual field (central field loss) or from the outer edge of visual field (peripheral field loss).

The central visual field is used for focusing and perceiving detail. When the central field is obscured, tasks that require perception of detail (such as reading) become very difficult. People generally adapt to compensate for this loss and attempt to use the peripheral visual field. However, this part of the retina is less sensitive, resulting in a loss of acuity and contrast sensitivity. The same guidance given for acuity and contrast will help users with central field loss.

A reduction in the usable peripheral visual field results in tunnel vision and can affect mobility. A rail ticket machine with widely spaced controls can result in problems when viewed with a peripheral loss. The lower figures indicate a proposed redesign of the same machine where the continuity between the required action areas has been emphasised, resulting in a more usable interface.

 
A ticket machine viewed with normal vision and poor peripheral vision.

A ticket machine that has poor clarity of layout viewed with normal vision, and the same ticket machine viewed with poor peripheral vision

A ticket machine with redesigned layout, viewed with normal vision and poor peripheral vision.

This shows a redesigned layout for the same machine, which enables the overall layout to be perceived, even with a peripheral vision loss.

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Environmental context

The ‘apparent’ size of an object is directly proportional to the distance it is away. Successfully visual perception depends primarily upon the brightness contrast, colour contrast and ‘apparent’ size of the detail to be perceived, the ability of the eye to successfully focus given the viewing distance and the ambient illumination. The environmental factors are now considered in further detail

The level of ambient illumination, together with the spatial relations between the light source, the product, and the user, impact on the ability to perceive visual detail. Examples highlighting this include reading the text on the back of a television, or reading a road sign whilst facing the sun.

Glare can cause significant difficulties when reflective surfaces such as a screen are viewed from a certain angle related to the sun or light source. Consideration of reflectivity, distance and viewing angle is particularly significant when the position of the product or user is fixed or constrained, such as when viewing a road-sign.

 
A fixed screen with glare obscuring the words on it and a screen with tilt adjustment.

Tilt adjustment for a screen helps to minimise problems with viewing angle and glare for a range of users

Images of the back of equipment, showing that viewing angle and poor lighting can be problematic.

Viewing the back of equipment highlights difficulties that can arise as a result of the context of use

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Design guidance: General

  • Consider potential issues with glare, based on
    • The surface finish of the item being looked at
    • The intensity of the light source
    • The spatial position of the surface, the viewer, and the light source with respect to the angle of view
  • Contemplate enabling users to control the intensity, position, and angle of the lighting sources to best suit their own vision ability and the task
  • Think about using colours to help convey information but ensure they are supplemented by presenting the information in alternative ways (e.g. use shapes and text)
  • Consider using colour contrast to help make things stand out, but ensure there is also sufficient brightness contrast
  • Check that a product remains usable when its image is converted to grey scale
  • Think about assisting those with vision impairments by supplementing information through auditory or tactile means, with due consideration for information overload
  • Arrange the design so that it remains visible and usable for those who have some loss of visual field
  • Think about minimising exclusion by ensuring the design remains usable while wearing a vision impairment simulator
 
The start and end call buttons in these examples appear similar colours when viewed with colour blindness, but are distinguishable in the second example based on shape.

Comparison of mobile phones viewed with colour blindness - note how shape can be used so that the "start call" and "end call" buttons remain distinguishable

Glare on shiny paper obscuring the text, and matte paper without any glare.

Shiny paper can cause glare problems, but matte paper finishes reduce problems with glare

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Design guidance: Text

  • Choose text of suitable size, font and brightness contrast for comfortable reading given the likely viewing distance and potential difficulties caused by ambient lighting
  • Be careful with the use of text on a patterned or picture background, with due consideration for legibility
  • Avoid italicised or decorative font styles for blocks of text or signs
  • Carefully consider the line thickness, line spacing and overall size when designing graphical symbols or logos
  • Note that common practice is to use a serif font for large blocks of text, and a sans serif font for signs, labels or headings

For further guidelines on printed text, see RNIB (2006).[ RNIB (2006) See It Right: Making information accessible for people with sight problems. Royal National Institute for the Blind, London. ISBN: 1858787041 ]

 
A telephone keypad with white numbers on grey keys, and a keypad with larger, higher contrast dark blue numbers on white keys.

Comparison of text sizes and contrast for some different telephones

A medicine bottle top with raised white text on a white background, and one with a raised black diagram on a white background.

Comparison of different contrast levels for the instructions on medicine bottles

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Population statistics: Prevalence data

Vision ability level (in increasing order)

V1 Cannot tell by the light where the windows are
V2 Cannot see the shapes of furniture in a room
V3 Cannot see well enough to recognise a friend if close to his face
V4 Cannot see well enough to recognise a friend who is at arm's length away
V5 Cannot see well enough to read a newspaper headline
V6 Cannot see well enough to read a large print book
V7 Cannot see well enough to recognise a friend across a room
V8 Has difficulty recognising a friend across the road
V9 Has difficulty reading ordinary newspaper print
V10 Full vision ability

Ability level is measured with any desired vision aids.

 
Graph showing distribution of vision ability. 4.2% (1.9 million adults) are in levels V1-V9 and therefore have less than full vision ability

Graph showing the distribution of vision ability, where those with full ability (V10) are not shown.

Important note
These vision ability levels and prevalence statistics are taken directly from the 1996/97 Disability Follow-up Survey (Grundy et al. 1999), which was commissioned by the government to plan welfare support. The GB adult population was 45.6 million people at the time of this survey. Please see the Framework section for more detail.

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Population statistics: Demand and exclusion

No demand

  • The user is not required to perceive anything by sight

Low demand: The user is required to have sufficient ability to do things like:

  • Read a newspaper headline (≈ 72 pt text)
  • Recognise a friend at arm's length away

Moderate demand: The user is required to have sufficient ability to do things like:

  • Read a large print book (≈ 16 pt text)
  • Recognise a friend across the room

High demand: The user is required to have sufficient ability to do things like:

  • Read ordinary newsprint (≈ 9 pt text) without difficulty
  • Recognise a friend across the road without difficulty

Demand levels assume that any desired vision aids will be used.

 
Graph of demand levels versus percentage of GB adult population

Graph showing the number of people who would be excluded due to various demand levels

Important Note
These statements refer to the level of vision ability that a product or service demands, in order to use it. For a particular demand level, the 1996/97 Disability Follow-up Survey is used to calculate the total number of people who do not have this level of ability, and will therefore be excluded. The GB adult population was 45.6 million at the time of the survey. Please see the Framework section for more detail.

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