The Design Business Association Inclusive design challenge is an annual design competition with a difference. It illustrates the key role design can play in enhancing the quality of life for older and disabled people and all of us.

How does it work? DBA member consultancies from all design disciplines are invited to respond to a design challenge: to create a mainstream product, service, environment or communication, which can be enjoyed equally by consumers of all abilities.

To date, it has resulted in 33 conceptual design projects in inclusive design, involving over 300 designers and been likened to the ‘combined Oscars and Olympics of the inclusive design world.’

The success of the annual competition led to the development of a workshop series based on the Challenge model. Workshops of one to three days in duration have been held in the UK, Israel and Japan.

Check out www.hhc.rca.ac.uk/kt/challenge to find out how you can take part.