This set of personas was constructed as a training tool. They represent a family of four generations. The important factors to note are

• The variation in capability between the different personas
• The influence of lifestyle and life stages on product use
• The aspirations for each persona, and hence the motivations to achieve different tasks with different products
• The position of each persona within a family or social network

Each of these factors will impact on the personas approach to, and interaction with different products. The following personas will now be examined in turn:

• Jenny
• Jack and Ellie
• Carol
• David
• Rose