When designing a product it is important to be able to answer the fundamental question, ‘what constitutes success for the business?’

A well articulated, prioritised and communicated understanding of the business requirements is a prerequisite for making informed design decisions.

Business requirements can be categorised under the following headings

• Objectives such as the desired
  • Market share
  • Margins
  • Time to market
  • Return on investment
• Resources such as the available
  • Budget
  • Timescales
  • Personnel
• Corporate fit such as
  • How does it fit with other products?
  • How does it support the brand?