Examples
B & Q and Tesco | OXO Good Grips
OXO began with a few simple questions - Why do ordinary kitchen tools hurt your hands? Why can’t there be wonderfully comfortable tools that are easy to use?
In 1990, the first group of 15 OXO Good Grips kitchen tools was introduced to the US market. These ergonomically- designed, transgenerational tools set a new standard for the industry and raised the bar of consumer expectation for comfort and performance.
The annual growth in sales was over 35% per year from 1991 to 2002, and the line now contains more than 500 innovative products covering many areas of the home. The OXO Good Grips line has been recognized by several national and international organizations for superior design. The company’s strategy is based on the primary goals of making products that are usable and desirable.
See www.oxo.com for more information
The handles on these products have innovative designs that make them comfortable to use, and the blades are functionally very effective
This salad spinner requires minimal capability to use, while this jug has a diagonal measuring scale that can be read from above